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NewMeet Mitra, the AI analyst for your loyalty program

The loyalty CRM for repeat revenue.

Loyalty programs, a single view of every customer, campaigns that bring them back, and proof in rupees of the repeat revenue you earned.

  • Live the same day
  • Works with your POS
  • DPDP-ready consent
  • Made in India

Customer lifecycle management

Rewards

0

Points

Gold member · 2× points
Your customer sees
Points Tiers Rewards Vouchers Customer data platform Journeys WhatsApp SMS RCS Email Voice Holdouts Store league Mitra AI POS API Webhooks Points Tiers Rewards Vouchers Customer data platform Journeys WhatsApp SMS RCS Email Voice Holdouts Store league Mitra AI POS API Webhooks

Loyaltte One

CRM, CDP and loyalty. One platform.

Seven products on one customer data foundation. Start with the ones you need; every product shares the same customers, the same data and the same proof.

Inside Loyaltte

Built for the people who run the stores.

One clean panel for your team, and a rewards page your customers actually open.

Dashboard Search customersPR

Repeat sales today

₹0

+12%

Active members

0

+284

Repeat rate

0%

+6 pts

Points liability

₹3.1L

₹2.0L likely

Repeat sales · last 14 days

Top campaigns

Diwali refill₹1.8L

Win back Gold₹4.1L

Birthday treat₹62K

Lifecycle marketing

From first bill to regular.

Every customer moves through the same five stages. Loyaltte has an automation and a number to watch for each one.

Join

Stage 1 of 5

1 · Join

Enrolled at the till in seconds

A phone number at checkout creates the profile. A welcome message shows what their first points are worth.

Automation

Welcome series

Measure

Enrolment rate

Powered by

No sign-up needed

Don't take our word for it. Try it live.

Every card below is a working piece of Loyaltte. Tap, toggle and run them. They play on their own until you do.

Loyaltte Desk Try it

Ring up a bill

Pick a bill and a tier, then use points on it. The same maths runs on your POS through the API.

Bill

Member tier

Bill #4821 Gold
Wellness
₹575
Personal care
₹400
Baby care
₹275
To pay
₹0
Points earnedNew balance
+00

1 point per ₹20 · Gold earns 2× · 4 points = ₹1 at the till

Mitra AI Try it

Ask your numbers

Mitra answers from your own data, and never sees phone numbers or emails.

Pick a question below.

Journeys Try it

Bring them back on autopilot

Choose what the customer does and watch the journey respond.

The customer
Joins the programAt the till, first bill
Welcome on WhatsAppPoints balance + how to use them
Back within 30 days?Waits for a visit

Yes

Thank-you points+50 on the 2nd visit

No

Win-back SMS100 bonus points this week
Became a regularLeaves the journey

Starting…

Campaign ROI Try it

Prove a campaign worked

Keep a few customers aside. A week later, compare who bought. The gap is the sales your campaign really caused.

Keep aside
Got the offer Kept aside Bought

Got it · 92

–

bought

Kept aside · 8

–

bought anyway

Extra sales caused, per 10,000 customers

–

Run the campaign to see

Ready
Customer groups Try it

Know who to reward and who to win back

Every customer scored on how recently and how often they shop. Tap the map to explore.

RarelyHow often →Often
Champions
Customers
1,284
Avg spend
₹5,280
Last visit
9d

Thank them: early access and a referral ask.

Repeat revenue calculator

What would a few more regulars be worth?

Put in your own numbers. Small lifts in how many customers come back add up fast, and Loyaltte shows you the real figure, measured against customers kept aside.

Regulars a month

1,250 → 1,500

Extra sales a month

₹3.0 L

Extra sales a year

₹36.0 L

An illustration using your inputs: one extra visit at your average bill for each additional returning customer. Not a promise of results.

Made for your kind of store

Every store has a rhythm. Loyaltte plays to yours.

Refills that bring them back on time

  • Reminders timed to how often each customer buys
  • Sensitive categories never used for targeting
  • Points on wellness, with medicines excluded or capped

Today 10:42

WhatsApp

Hi Asha, it's about time for your monthly refill. Show this at the counter for 50 bonus points this week.

See you Saturday 👍
Came back · +124 points
Why one platform

Three tools that don't talk, or one that does.

What you get Separate tools
Points, tiers and rewards at every till
WhatsApp, SMS, RCS, email and voice from one place
Campaigns that run themselves (journeys)
The sales a campaign caused, measured against a holdout
What your unused points are worth, and when they expire
One customer record across stores, channels and bills
Consent per channel, erase on request, keep-for rules
An AI analyst that answers from your numbers

means possible with extra work, exports or another tool.

Built for the DPDP Act

Your customers trust you with their number. We help you keep it.

Privacy isn't a setting you remember to switch on. In Loyaltte it's how every feature works, from the till to the AI.

Every action, including support access and API keys, is recorded in an activity log you can export.

Consent per channel

Promotions only to people who said yes, if you choose.

STOP means stop

Opt-outs honoured on WhatsApp, SMS, RCS, email and voice.

Erase on request

Remove a customer's details for good, keep your sales intact.

Your data, any time

Download everything as spreadsheets, set how long it's kept.

AI without contact details

Mitra sees totals and first names, never phones or emails.

Walled-off accounts

Every account's data, and its AI, kept apart from every other.

Questions

Good to know

  • Yes. Your POS can look customers up, record bills and returns, and use points through the Loyaltte API with a key you control. If it can't, staff use the Loyaltte Desk in a browser at the counter, and you can import past sales from your spreadsheets.

  • SMS, WhatsApp, RCS, email and voice, from one campaign builder. Use the sender IDs and numbers Loyaltte provides, or connect your own.

  • Turn on a holdout and Loyaltte keeps a small, random share of the audience aside. Comparing what they buy with what everyone else buys shows the sales the campaign really caused, with a clear 'worked', 'no clear effect' or 'too few to tell'.

  • Consent is kept per channel, promotional messages can go only to people who said yes, STOP replies are honoured everywhere, and any customer can be erased on request. You decide how long data is kept, and you can download all of it at any time. Mitra, the AI analyst, never sees phone numbers or emails.

  • A single store can be live the same day. Chains usually connect their POS, import history and train staff over a week or two.

  • Pricing depends on your stores, members and the channels you use. Book a demo and we'll put together a plan that fits.

Book a demo

Make every first visit the first of many.

Book a 30-minute walkthrough of Loyaltte with your counter, your channels and your numbers in mind.

  • 30 minutes
  • Your stores, your numbers
  • No obligation